About / Team

A founder-led AI company with real e-commerce and product operating experience.

Enterprise buyers do not need another AI shop that only speaks in demos. They need a team that understands how operations break, how product decisions create downstream pain, and how to ship systems that teams can actually use.

We have built and scaled e-commerce products ourselves — so we understand what the operations team actually needs.

Our background sits at the intersection of product thinking, growth, and delivery execution. That combination is rare in AI shops and valuable for buyers who care about adoption, workflow fit, and measurable ROI.

Why that matters in delivery

  • Operator empathy: We map around the actual workflow, not a technical ideal state.
  • Sharper discovery: We reach the core operational bottleneck faster and reduce wasted scope.
  • Product discipline: We prioritise adoption, handover, and business outcomes from day one.
  • Founder accountability: You work directly with the people shaping strategy, scope, and delivery.
Gagandeep Singh, Founder at Cognito Strategy

Gagandeep Singh

Founder · Strategy & Commercial

Leads commercial strategy, market positioning, and solution framing. Gagandeep ensures buyers get clarity on scope, ROI logic, and the highest-leverage path before engineering begins.

Piyush Pathak, Co-Founder at Cognito Strategy

Piyush Pathak

Co-Founder · Product & Engineering

Leads product architecture, system design, and engineering execution. Piyush focuses on production-grade systems that fit real business workflows — not prototype theatre.

What enterprise buyers want in a delivery partner

  • Founder-led access for faster decisions and less account-management drag.
  • Product-builder background that translates business pain into usable systems.
  • Operational lens shaped by e-commerce and product environments where precision matters.
  • Direct execution ownership from discovery through handover.
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