<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- Homepage — highest priority, monthly refresh target -->
  <url>
    <loc>https://www.cognitostrategy.com/</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Contact page -->
  <url>
    <loc>https://www.cognitostrategy.com/contact.html</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Privacy policy — low change frequency, included for trust signals -->
  <url>
    <loc>https://www.cognitostrategy.com/privacy.html</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!--
    ADD THESE URLS as you create dedicated service pages.
    Dedicated pages per service are the single highest-ROI
    SEO change remaining — each becomes a rankable asset.

  <url>
    <loc>https://www.cognitostrategy.com/services/agentic-ai/</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://www.cognitostrategy.com/services/aeo/</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://www.cognitostrategy.com/services/brand-strategy/</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://www.cognitostrategy.com/insights/</loc>
    <lastmod>2026-04-27</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  -->

</urlset>
